Ceramiche I.M.A. is located in Montelupo Fiorentino where the art of producing ceramic established itself in The Middle Ages. The fortune of this center is linked to its position along the river Arno's valley, with its clay deposits, essential for the production of ceramic. It was with the Medici age that the village became a real productive center, a point of reference for all the Florentine area. The ceramic object was empolyed in the daily use, but it was also an expression of richness, and for the noble families and the bourgeois it was a real status symbol. Consider that in occasions of weddings of young people of the most important families, dining sets of hundreds pieces were ordered in Montelupo.